Advertising:

Our professional team is mastered in the commercial and advertising fields. Advertisement and publicity materials are translated and drafted with a lot of care and good sense in order to transfer the cultural, regional and linguistic specificities of the target language, by choosing coherent and effective content to get an impact on the aimed public.

In general, wording advertising material requires different skills than ordinary language. Therefore, our team searches the correct use of the figures of speech, such as metaphors, comparisons, alliterations, neologisms, etc., as well as wordplays and slogans.

We analyze and observe precisely and completely the different verbal, graphical and audible aspects that are involved. The concept is transferred into the target language with a high linguistic sense, preserving the meaning of sentences and keeping up with graphic and layout aspects, by using specialized desktop publishing software.

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